Hi, I’m Clare.
I’m a growth engineer and HubSpot Champion for businesses looking to win.
Hi, I’m Clare.
I’m a growth engineer and HubSpot Champion for businesses looking to win.
Short-Term Engagements, Long-Term Success
Whether you’re looking for a fresh set of eyes on your strategic approach or you’re in search of the right person to overhaul your campaigns and processes, you’re in the right place. I specialize in both ends of the marketing spectrum, dreaming up fresh solutions to your problems then delivering everything you need to take the reins while building momentum and sustaining growth.
Teaching You To F.I.S.H.
Optimize your marketing engine with my four key components of success.
Foundational
We’ll get down to basics and ensure you have all the right ingredients to effectively turn leads into sales.
Instructive
Remember those amazing ideas locked up inside your mind? Make them real.
Segmented
Learn to present yourself and your concepts with confidence.
Honoring
Break through walls to turn your small working business into an empire.
Let’s Chat
“It’s not about ideas.
It’s about making ideas happen.”
FAQs
What’s a growth engineer?
It means I want to teach you (and/or your team) to F.I.S.H. using tools and technology to empower my clients with proven skills and systems for sustainable growth. I’ll help you gain efficiency and refine your strategy.
Why HubSpot?
Having tried many, many marketing technology platforms, HubSpot is the most well-rounded, practical tool for achieving big goals. It’s a darn good Swiss Army knife for sales, marketing and service teams.
How is success defined?
Success is like beauty, it’s in the eye of the beholder. Every business is unique. While there are many commonalities, metrics and goals are different for everyone. We’ll work together to define and achieve success.
Why short-term engagements?
A lot of consultants and agencies want to keep you on the hook by structuring your relationship for longevity. I’d rather structure my client relationships toward empowerment and help you get to the next level on your own.
What do you do best?
While I’m a sharply honed, cross-functional marketer, my sweet spots are in lead nurturing, marketing automation and conversion rate optimization. I’ve sent about 150 million emails and run 100s of tests in my career.
Can you just do marketing for me?
Sure. I don’t have to teach you to F.I.S.H. But if you want to learn or want me to teach your team, I love sharing the wealth!
Core Values
Be The Example You Seek
Practice Kindness
Be nice to people – even when it’s hard.
Look for strengths, not weaknesses.
Evolve Constantly
Learn new things.
Challenge convention.
Push boundaries.
Act Courageously
Speak up and speak out.
Make a difference.
Live Resourcefully
Conservation is critical.
Find more to do with less.
Knowledge Is The Key
(Show Me The Lock)
Skills
Strategy
Lead Nurturing
Conversion Rate Optimization (CRO)
Automation
Data Analysis and Visualization
Project Management
Traits
Darn Friendly
Detail-Oriented
Analytical
Strategic
Constant Learner
Collaborative
Education
My undergrad is in Psychology. Academically, I know people well, which I apply to work in all sorts of ways.
Everything I know about marketing, I taught myself in the trenches.
I also have an MBA which, of course, helps me think strategically. So I have an unusual mix of tactical and strategic skills that lead to a lot of creative ideas and solutions.
